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To launch two new projects one after another - Indigo and Coral Park and get sales.
The biggest USP of both the projects was their price; with 1 BHK homes starting at Rs 15.99 lacs and 2 BHK at Rs 22.99 lacs for Indigo, and 1 BHK at Rs 19.99 lacs for Coral Park. We single-handedly focused on the price against the amenities, and at the location, it was being offered. We designed the brochure, hoardings, site branding, all to connect with the potential buyer, speaking in their language, to their desires. It went so well that within one month of launching the project, all flats were sold out.