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To create a unique brand identity and space in the market and increase online presence. Also, to successfully compete with major players in the market and increase sales.
We studied the market concentration, the buyer ratio, and competitors’ strategy to implement something completely ownable. We targeted female customers and rebranded Bafna Jewellers as being more than just jewelry but an investment for her future. For this, we made a website, social media strategy, hoardings, and carried on-shop activities. We introduced several attractive investment plans. We ran campaigns targeting parents, husbands, and women. Simultaneously, we also promoted the value of different jewelry on different occasions.