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To work on branding so as to create a brand image and to establish social media presence so as to increase the reach.
We were already working with Adhik Resorts, the parent company of O'Zara, and now O'Bake. When the requirement for a new cafe came to us, it was only an idea that needed a name and complete identity. We started with brainstorming the names and finalized O'Bake following the lines of O'Zara, considering our future strategy and any ventures in new markets in the future. After giving the name there was a stark need of a logo as its owners were having expansion plans in future and hence were in a dire need of a brand identity. After a thorough discussion, our copywriters and designers decoded the brief and started working on the logo. In dew days a logo was designed and literally formulated in such a way that it becomes a unique identity and also has a colloquial feel so as to leave an imprint on masses. Our Digital Marketing team chalked out a social media strategy of quirky campaigns that will engage our potential customers. Since it is still an infant, we are working on more avenues to enhance the reach.