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Swarsagar

Swarsagar is a 3-day music festival organised in PCMC. It offers a mixed treat of traditional and contemporary music.

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Objective

Print Advertising and Social Media Optimization so as to achieve maximum reach.



Description

Swarsagar is a festival where stalwarts of music perform in a period of three days. We have worked as a Strategy Consultant for the event. We have worked extensively in publicity through print and all the Backdrops, I-cards, Invitations were designed by us. We also worked on outdoor publicity by designing & putting up hoardings around the city. Our Digital Marketing Team strategized a social media campaign which almost was a wildfire phenomenon. The event got a huge engagement and reach. And the biggest win on our side is that all campaigns were organic. The festival was eventually a grand success.

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